WSJ closes fashion and retail group, cuts staff
The Wall Street Journal, which almost seemed immune to the cost-cutting fervor of other newspapers, has closed its…
Brooks Brothers adds MBS CRM for better personalized marketing
High-end retailer Brooks Brothers has tapped database marketing company MBS to help boost its CRM and retention efforts.…
Experiential travel magazine to launch
Afar, a magazine dedicated to experiential travel, will launch in September. High-income, educated travelers with a median age…
Readers’ wants lead to Bonnier revamp
Outdoor Life, Bonnier Corp.’s hunting and fishing title, has redesigned its print and Web properties to improve audience…
Starbucks, Draftfcb work for latte loyalty
Starbucks has tapped Draftfcb to assist with direct marketing, loyalty and CRM efforts as the company enters a…
Magazines no longer magazines
This year’s DMA Circulation Day conference slowly backed away from the troubles of the print industry by basically…
Christian travelers get own title
Travel with Spirit, a Christian travel magazine, launched January 27. Because it focuses largely on group travel, the…
In circ: Is the Kindle really the future?
Rumor has it that a new Amazon Kindle will be revealed on Monday, February 9. Depending on the…
CRM pays off all year
How many times a year do you buy a HoneyBaked Ham? How about greeting cards for your friends…
Surprise: Award winners are optimistic
Martha Stewart and Time Inc. CEO Ann Moore were honored at the Magazine Lifetime Achievement Awards yesterday. Moore…