Using measurability to make strong agency connections
Q: What are the varied duties of a chief connections officer? A: The first is the media aspect,…
Facing dismal ’09, carsellers look for loyalty
This year and next will be critical for auto dealers and manufacturers to improve customer loyalty, and both…
SAP aids global growth for bed retailer
Hästens, a manufacturer of handmade luxury beds with 330 retail stores worldwide, has implemented SAP CRM in its…
Wondertime to fold
The economy has taken another toll on magazines: Disney’s Wondertime magazine will cease publishing after its March issue. The…
InformationWeek redesigns
InformationWeek has redesigned in a move to keep readers engaged with its print product. The IT execs’ publication…
TJX “appreciates” customers
TJX Cos., which owns TJ Maxx, Marshalls, HomeGoods, and A.J. Wright, is holding a company-wide 15%-off sale today.…
Selling Source adds to data, tech capabilities
Selling Source LLC, a technology and data company that serves the financial services industry, has acquired the marketing…
Convenience stores seek loyalty insights
The Petroleum Convenience Alliance for Technology Standards (PCATS) has teamed with loyalty industry association Loyalty 360 to improve…
B schools get back to basics
Cornell University will follow a little marketing 101 basic this month when it puts a photo of a…
Thunderhead wins new Blue Cross client
Medavie Blue Cross, a Canadian health insurance provider, has tapped Thunderhead as its new CRM system. The Thunderhead…