AMI, in debt, seeks way out
American Media Inc., publisher of Star, National Enquirer, Shape and other magazines, has extended its creditors’ deadline and,…
Pharma distributor transitions to Salesforce CRM
AmerisourceBergen Specialty Group, a distributor of specialty pharmaceuticals, has turned to Cast Iron Systems to help deploy its…
Garden and Gun takes aim at larger audience
Garden and Gun — the magazine that bills itself as the “Soul of the New South” — has…
In Circ: Launches of 2008 show the big picture
According to MediaFinder.com, 335 new magazines were launched in 2008 — not bad, considering the circumstances. In fact,…
Hallmark teams with Nielsen to show ad influence
Nielsen Co. and the Hallmark Channel have teamed up to apply Nielsen tracking across Hallmark’s multiple brand platforms,…
AJC cuts circ area, jobs
The Atlanta Journal-Constitution (AJC) has announced new trims to its staff and delivery areas. After January 11, 22…
Digitas lays off 2% of its US work force
Publicis Groupe’s digital unit, Digitas, is laying off 2% of its 2,100 US employees in a restructuring effort.…
Experian lays off 130
In a move indicative of our swiftly changing economy, Experian laid off approximately 130 staffers Thursday, December 11.…
Bauer Media looks to e-mail program for CRM
Bauer Media has signed Silverpop to implement a new, e-mail-based CRM program. Silverpop has agreed to help Bauer…
Flight of the viral marketers
Turns out the duo behind HBO’s Flight of the Conchords isn’t quite as clueless about marketing themselves as…