JetBlue latest airline to seek improved loyalty
JetBlue jumped into the new loyalty fray this week, with plans to upgrade its TrueBlue membership program following…
New agency, Geomentum, gets local
Mediabrands, a division of Interpublic Group of Companies, has launched a new agency called Geomentum. Geomentum uses “hyper-local,”…
Southern Accents to cease print
Southern Accents, a Time Inc. publication focusing on Southern style and living, will cease publishing. The September/October 2009 issue…
Acxiom: Data is the new black
I just got back from the premier event of an Acxiom speaking series. This first session, held in…
Military Advantage turns to Unica for customer insight
Military Advantage, an online network serving the US military, veterans and their families, has implemented Unica Corp.’s NetInsight…
Data debate goes on
In a July 27 story in DMNews, I discussed the ongoing battle between cloud advocates and those who…
Data quality remains an issue for the enterprise
Measuring and maintaining data quality remains a major business hurdle for large businesses — those with annual revenues…
WhittmanHart to aid in ‘I love NY’ revamp
WhittmanHart has been tapped to assist Saatchi & Saatchi with its revamp of New York State’s ILoveNY.com tourism…
Airlines make bid for shrinking loyalty with new programs
The travel industry has taken its share of lumps in the recession — including, according to new research…
Reed Business titles back on the block
Following a disappointing first half and an enterprise-wide portfolio review, Reed Elsevier is putting portions of its Reed…