Make turns Twitter into CRM tool
Make magazine has turned to Twitter for customer support, loyalty-building and some marketing campaigns. The quarterly created its…
Blitz seeks readers, advertisers, financing
Blitz, anew lifestyle magazine for football fans, is planning aggressive marketing campaigns and seeking financial backing as it…
Rapp tapped for Bayer
Bayer Diabetes Care has signed Rapp — formerly Rapp Collins Consumer Health — to handle integrated and CRM…
Reaching out to the “Wal-Mart Mom”
This year’s presidential candidates have spent a lot of their time (and money) trying to mark a mark…
In Circ: Meredith brings on retail talent
DMNews squeezed in an interview with the very busy Andy Sareyan — EVP of Meredith Publishing Group —…
Niche Media restructures to balance growth plans
Niche Media has a completed a restructuring, which includes the creation of two new executive roles, frequency increases…
Cautious optimism at DMA08
The Direct Marketing Association’s annual conference took place last week in Las Vegas, with a general tenor of…
Business as usual at TV Guide
On the day that Macrovision announced it was selling TV Guide’s to OpenGate for $1, TV Guide was…
Toys ‘R’ Us seeks loyalty with new rewards program
Toys “R” Us has launched a new loyalty program, Rewards “R” Us, timed for a holiday shopping boost.…
Alpinist ceases publication
Alpinist, a quarterly devoted to alpine-style mountain climbing, is suspending operations for its magazine, Web site and film…