Go Momma launches for upscale moms
Times Targeted Media, an internal division of the St. Petersburg Times, has launched Go Momma magazine. Go Momma,…
Group Publishing turns to Dovetail for database
Group Publishing Inc., publisher of Children’s Ministry, Rev and Group magazines, as well as other Christian ministry resources,…
Newsmax adds Alterian data capabilities
Newsmax Media, a print and online publisher, has opted to use Alterian’s Data Discovery and Visualization (DDV) tool…
Accudata adds SmartFocus to toolset
Accudata Integrated Marketing has tapped SmartFocus to add analytic, campaigning and reporting tools to its offering. The direct…
In Circulation: Foodie mags adapt to reflect times
A recent article in Women’s Wear Daily noted that food-focused magazines, such as Bon Appetit and Food & Wine,…
CRM Champion
In 1996, few people would have guessed that Travelocity would turn into one of a small number of…
Breeders’ Cup looks to WhittmanHart for online push
The Breeders’ Cup, sponsor of the annual Breeders’ Cup World Championship horse races, has tapped WhittmanHart Interactive for…
Success readies women’s bi-monthly
Success for Women, an offshoot of the year-old Success, has hit newsstands with a soft launch. Bookstores nationwide…
General Motors streamlines its CRM
General Motors streamlines CRM as a new strategy. This article discusses General Motors and their future client relation…