Lauren Bell
1069 posts
Magazine for Disney fans to launch
Celebrations, a magazine for Disney fans, will launch in mid-October. The magazine is not owned by or affiliated…
Globe spin-off targets sports fans
The Boston Globe has launched a new niche publication, OT — which stands for “Our Town/Our Teams” —…
Ann Taylor to launch credit card program
Ann Taylor Stores Corp. has signed a multi-year agreement with Alliance Data Systems Corp. to launch a co-branded…
L.A. homes to get new luxury magazine
Homefront LA, a luxury shelter magazine, will launch in January 2009 with a circulation of 35,000. The glossy,…
Plot thickens in Forever 21 data breach
Forever 21, the teen-focused (or wanna-be-a-teen-focused) clothing chain, has revealed that the credit card numbers accessed in a…
Bonnier Corp. acquires Working Mother
Bonnier Corp. has acquired Working Mother Media Inc., publisher of the magazine Working Mother. The acquired company also…
Unilever tapping voice of the customer in call centers
In an effort to improve the consumer experience and gather better customer information, Unilever has started using Astute…
Social media working for The Office
DunderMifflinInfinity.com, NBC’s social networking site for its sitcom “The Office,” seems to be paying off for the broadcaster.…
Beech-Nut chooses Epsilon
In an effort to increase its market share in the baby food sector and become the top national…
To: Kettle, From: Pot
An interesting sidenote from the Folio Show keynote this morning: When speaker Jim Louderback asked the crowd how…