BPA, Nielsen team for multiplatform publisher auditing bundle
BPA Worldwide has partnered with Nielsen Online to enhance its auditing of Web site traffic for business to…
In Circulation: Knowledge from the newsstand
Magazine covers have generated a lot of buzz over the past month: Esquire‘s futuristic electronic-paper issue stirred up…
MPA continues push
Magazine Publishers of America launched a new ad campaign today — aimed at advertisers. The campaign, which carries…
Spotlight conversation: Not ducking businesses
Q: What led you to Aflac? How have you seen it evolve since your arrival? A: I worked…
Live, from DC, it’s the Gartner CRM Summit
Intrepid reporter here, braving the DC streets to bring you the scoop on all that is the Gartner…
GM paces its safety recall with mail push
General Motors (GM) will reach out to consumers in November to recall 944,000 cars, including Buick Lucerne sedans,…
TV Guide, ABC team for Dancing promo
In a move to increase reader engagement, TV Guide has partnered with ABC to include Dancing With the…
RBC adds multiorganization tool to CRM strategy
RBC Ministries will be one of the first users of MPower’s new multiorganization functionality, which rolls out officially…
Insert sunset pun here
The New York Sun could shut its doors by the end of the month if it doesn’t find…
Hard Rock riffs on CRM strategy
Hospitality chain Hard Rock International has expanded its partnership with Market Metrix LLC, in an effort to boost…