Lauren Bell
1069 posts
Rolling Stone changes publishers again
Wenner Media’s Rolling Stone magazine, in the midst of a redesign and a substantial ad page slump, has…
Jordan Vineyard offers rewards for loyal connoisseurs
Jordan Vineyard and Winery, a California-based estate that produces Cabernet Sauvignon and Chardonnay, has launched a new loyalty…
Kaiser Permanente installs new customer management system
Integrated health plan company Kaiser Permanente has tapped Pegasystems as its new provider for customer management software. Pegasystems’…
Customer service: Keep it simple, please
I did something last night that I have never done before: I bought a swimsuit online. I’d been…
The Advocate, under new ownership, cuts frequency
The Advocate, recently acquired by Regent Media, will switch to a monthly distribution strategy as of January 2009.…
Good news for San Francisco readers…
…but only if you act quickly. Today only, Southwest Airlines is offering discounted “Ding!” fares on flights out…
More reaches out to Smart Talk-ers
In a move calculated to extend brand awareness and provide multiple cross-marketing opportunities, Meredith Corp.’s More magazine has…
In Circulation: Q&A with Mike Velez, publisher of Beer Magazine
DMNews just ran a great feature on the reading public’s growing interest in foodie magazines. This piece got…
Xactly targets marketing with Demandbase Stream
Xactly Corp., a provider of on-demand incentive compensation management and sales performance management tools and services, has started…
Average women an untapped group
In a Meredith Corp. study, The Gamma Factor: Women and the New Social Currency, the company describes Gamma…