Chrysler drives at retention
Chrysler has launched three new customer retention and acquisition programs — Dodge THX, Chrysler Inner Circle and Planet…
FT hopes to fire up readers with Kindle
The Financial Times has signed an agreement with Amazon that will allow readers to access the UK-based paper…
Salesforce $31.5M acquisition to speed customer queries
Salesforce.com announced it acquired InStranet, a provider of call center knowledge management software, for $31.5 million, including the…
Digital display gets personal
I’ve sometimes wondered whether digital displays can be considered direct marketing. Sure, they can be placed in specially-selected…
Nielsen Claritas to provide data insight for independent retailers
Nielsen Claritas has partnered with Nationwide Marketing Group to analyze customer data from select Nationwide member retailers. More…
MPA launches retail promotion
Magazine Publishers of America (MPA) has partnered with Meijer retailers to test a new program that will promote…
Costco partners with Leverage to promote membership
Costco has partnered with Leverage Inc., an online application that organizes gift cards and loyalty programs for users,…
In Circulation: New magazines fill a niche — or two
Judging from recent headlines, now is not a good time to be in the print industry: Gannett is…
Envy expands into third Texas city
Envy magazine, a lifestyle monthly distributed in the Texas cities of Dallas and Houston, will launch in the…
Sprint to success
Sprint Nextel is pushing for a turnaround, and is hoping happier customers will help. The telecommunications company is…