In circulation: Changes do not signal the end for agile papers
Words such as “decrease,” “layoff” and the more diplomatic “streamline” abound in the latest coverage of the newspaper…
Education, transparency key for online
Online marketers are standing behind their practices in the face of governmental scrutiny. Many believe that education —…
Squeezed, newspapers try to adapt
After another round of shakeups over the past week, the newspaper industry continued its adjustment to changing patterns…
Friday’s entices customers with new card program
TGI Friday’s has launched a new loyalty program, “Give me more stripes.” The casual dining chain soft-launched the…
Alliance, Epsilon report growth
Alliance Data Systems Corp., parent company of Epsilon, released its second quarter results this week, showing a 5%…
Draftfcb cuts New York staff
Draftfcb’s New York office laid off 47 employees this week, citing “shifts in client spending” and a need…
Summit acquires WiesnerMedia Financial Group
Summit Business Media, publisher of Life Insurance Selling, American Agent and Broker, Wealth Manager and other b-to-b titles…
Susan G. Komen chooses Convio
Susan G. Komen for the Cure, a foundation focused on finding a cure for breast cancer, will use…
Hispanic marketing gets sweet
M&Ms are the latest brand name to join in the race for the increasingly popular Hispanic consumer. The…
Consumer magazine launched for timeshare owners
Perspective International Ltd. launched a new magazine, Owners Perspective, on July 10 to cater to timeshare and fractional…