Lauren Bell
1069 posts
Cooking Light teams with boutique hotel chain
Cooking Light magazine has partnered with Kimpton Hotels and Restaurants in an effort to boost consumer engagement and…
In Circulation: New York Media purchases Menupages.com
New York Media LLC, the parent company of New York magazine and NYMag.com, has purchased MenuPages.com. DMNews sat…
My Community Rewards to create members-only online mall
My Community Rewards, a card program that donates earned rewards to community nonprofits, has tapped MediaNet Group Technologies…
Abacus NTV to analyze short-term customer value
Epsilon’s Abacus has released its Near-Term Value (NTV) tool to give marketers better insight to a prospect’s short-term…
Hearst and MSN partner for food site
Hearst Magazines and MSN have partnered to create Delish.com, a food-focused Web site that is expected to drive…
Alterian acquires Mediasurface
Alterian, a provider of integrated marketing platforms, has acquired Web content management company Mediasurface for $35.6 million. Mediasurface offers…
Condé Nast closes Golf for Women
Condé Nast is shuttering its Golf for Women glossy. The July/August issue, on newsstands now, will be the…
In Circulation: Renewal efforts on the home front
I get a lot of free magazines at the office. In some respects, this is a perk, but,…
85 Broads launches magazine for women’s network
85 Broads, an online network of professional women, launched a quarterly magazine of the same name, available to…
Microsoft adds JWT to agency roster
Microsoft Corp. has tapped WPP Group’s JWT to man its business-solutions advertising account. JWT won the account…