Good engages readers with hometown tourism contest
Good, a magazine focused on community activism, is holding a contest to encourage reader engagement and bolster the…
Pert Plus turns to Engauge for new strategy
Innovative Brands has tapped Engauge to develop a new campaign for its Pert Plus 2-in-1 shampoo and conditioner.…
National Geographic continues relationship with Epsilon
National Geographic Society has extended its marketing and retention contract with Epsilon to cover several more years. Per…
UP Media, ON24 partner for virtual trade show
Trade magazine publisher UP Media Group has planned a November trade show, using ON24’s recently launched Virtual Show…
L.L. Bean offers new loyalty card
L.L. Bean has teamed with Barclays to offer a new, loyalty-based, store-branded Visa card. Card users can earn…
In Circulation: Men’s Health turns to mobile
Men’s Health is making a play for more engaged audiences and better advertiser ROI with its July/August issue:…
Maghound offers magazines a la carte
Time Inc. will launch Maghound.com — a membership-based magazine purchasing site — in September. Maghound users pay a…
Must we be protected from product placements?
Earlier this week, the FCC announced that it would be reviewing rules on how TV shows inform viewers…
US Airways adds to miles program
US Airways is beefing up its loyalty program by partnering with TrackItBack, a lost and found recovery service.…
Bonnier focuses on smaller audience for ski titles
Skiing and Ski magazines, both from Bonnier Corp., are reducing their rate bases, starting with their September issues.…