AOL looks to Clarabridge for customer data
AOL has tapped Clarabridge and its new Content Mining Platform (CMP) in a push to gather better customer…
Good Housekeeping rewards readers
Good Housekeeping has launched a reader incentive and loyalty program — Good Housekeeping Rewards — with help from…
Traffic to up Mitsubishi’s future efforts
Mitsubishi Motors North America has named Traffic its agency of record for strategy, creative and interactive, replacing former…
Sporting News redesigns, cuts frequency
Sporting News Magazine is redesigning its print product and, as of September 1, cutting its frequency to every…
Papa Murphy’s orders up Salesforce
Papa Murphy’s Take ‘N’ Bake Pizza has started using a suite of Salesforce.com CRM products to track and…
US News slashes frequency, maintains rate base
US News and World Report is cutting its frequency and redesigning its magazine and Web site in an…
Spotlight conversation: Measuring every response
Peppers & Rogers Group’ Rogers says there’s no such thing as no response Q: What challenges do you…
Tribune hopes The Mash a monster
In an effort to court teen readership, the Chicago Tribune is launching a high-school-focused weekly this September. Tentatively…
Princess turns to Alterian
Princess Cruises has added the Alterian Marketing Services Platform to its mix of marketing tools. The cruise line…
Time Warner Cable stands by customer service in face of lawsuit
Time Warner Cable is facing lawsuits for alleged failures in customer service, but the company appears to not…