Lauren Bell
1069 posts
DM Days keynote focuses on authenticity
In his introduction of this morning’s keynote speaker at DM Days, DMA president John Greco spoke of direct…
BusinessWeek ends Chicago test
BusinessWeek is shuttering its Chicago-focused monthly edition, citing a lack of “traction” in the local marketplace. The McGraw-Hill…
Tribune slims paper size
The Tribune Company plans to whittle down its writing staff and the number of pages produced, in an…
In Circulation: DMNews speaks with Jack Grant
Hachette Filipacchi Media US’ Home magazine and the Woman’s Day Special Interest Publications (WDSIP) recently promoted Cathy Christino…
Mobile metrics may further the medium
In Late May, Nielsen and ComScore, two audience measurement giants, took steps to expand their mobile metrics offerings.…
Alliance launches analytics firm
Alliance Data Loyalty Services has transformed its in-house analytics arm, Precima, into a full analytics firm of the…
Us Weekly woos readers with “Dream Wedding”
Wenner Media’s Us Weekly has partnered with WeddingChannel.com for a promotional contest that offers readers the chance to…
Hoover’s boosts database
Hoover’s Inc. has added 2 million names to its database of professional contacts and unveiled enhancements to its…
Crate and Barrel keeps Alliance for credit card services
Crate and Barrel has renewed its contract with Alliance Data Systems Corp., signing a multiyear agreement to continue…
The question isn’t if we’re in a crisis — it’s how to get out
If you trust the fine folks at Continental, it’s official: the airline industry is in a (*ahem*) tailspin.…