Virgin scooping up Silverjet fliers
Virgin Atlantic has launched an outreach initiative to lure fliers stranded by the grounding of British business-only airline…
Sephora renews Acxiom contract
Sephora has added two years to its integrated digital marketing contract with Acxiom, marking an effort to grow…
Nature titles see growth from database initiative
A new database initiative, combined with the growing popularity of green living, has helped Ogden Publications’ Mother Earth…
Jigsaw offers free data
Jigsaw, a provider of business information and data services, has launched its Open Data Initiative, which allows free…
TransUnion offers free credit reports in wake of data suit
As part of the preliminary settlement of a class-action lawsuit, credit data agency TransUnion is offering free credit…
Atlantic touts theme issues
The Atlantic is giving its July/August issue a publicity boost by branding it “The Ideas Issue” and tying…
In Circulation: Consumers exerting more control on magazines
With the launch of its MyTHR this week, The Hollywood Reporter has become the latest in a slew…
Men’s Health to launch in France
Rodale Inc. will relaunch its Men’s Health in France this September, after a three-year hiatus in that country.…
Absolut selects Aspen Latino
Absolut Vodka has tapped Aspen Latino to manage on-premise events for its “Global cooling” campaign. The agency will…
Nielsen, ComScore offer mobile metrics
Both Nielsen Co. and ComScore Inc. have expanded their measurement capabilities to the third screen — Nielsen with…