Budget Travel looks to user content
In an effort to further engage readers, Budget Travel Magazine has launched social media features on its Web…
New York Mag parlays parties into youth readership
New York magazine kicks off its second annual subscription-driving events series on Wednesday, May 21, with an “Indie…
NextAction offers new file optimization system
NextAction, a provider of cooperative data services, has launched NextOp Mailfile Optimization, in a move to help multichannel…
In Circulation: Are digital days ahead?
Reports from both the BPA and MPA last week highlighted a trend that many in the industry have…
Shape to form brand extensions
Shape magazine has tapped Brand Sense Partners (BSP) for business development projects that are expected to grow brand-name…
ESPN hopes Rise will score with young fans
ESPN is re-branding recent acquisition Rise magazine for a September re-launch. The high school sports magazine, which ESPN…
NHL readies Stanley Cup push
The National Hockey League (NHL) is gearing up for a massive marketing push to coincide with Stanley Cup…
Jenny Craig Inc. selects Meredith as its direct AOR
Meredith Integrated Marketing (MIM), a division of Meredith Corp., kicked off its stint as Jenny Craig Inc.’s direct…
SmartFocus boosts media services with acquisition
Marketing software company SmartFocus Group has purchased Astech Intermedia, a marketing systems provider serving the news media, in…
The way to a customer’s heart…
…is probably through some combination of her stomach and her pocketbook. At least, that’s what it seems Dunkin’…