Lauren Bell
1069 posts
Chrysler executives not phoning it in with CRM
Chrysler Corp. is integrating top executives into its CRM strategy with a new customer-calling program that kicks off…
BBC launches magazine stateside
BBC Worldwide is launching its BBC Knowledge Magazine in the US with a 1.3 million-piece direct mail push.…
Alumni mag 02138 joins Manhattan Media, adds networking aspects
Manhattan Media has purchased a Harvard alumni magazine 02138 from Atlantic Media and plans to extend the brand to…
More incentives for Hilton HHonors members
Hilton Hotels Corp. has added new components to its HHonors guest loyalty program in a summer push. The…
Cablevision wins Newsday, plans growth
Newsday may be able to expand its audience, thanks to a $650 million agreement between Cablevision Systems Corp.…
In Circulation: DMNews chats with RedEye GM Brad Moore
RedEye, the Tribune Co.’s free daily, recently reached 100,000 opt-in subscribers for its home-delivered weekend edition. DMNews chatted…
Two reps sponsor net neutrality bill in House
In an effort to prevent Internet service providers (ISPs) from blocking or favoring certain content on consumers’ computers,…
Barnes & Noble adding magazines sales channels
Barnes & Noble started selling magazine subscriptions online earlier this week, in a move that could help boost…
TV Guide weathers change
In less than two weeks, TV Guide magazine has been purchased by Macrovision, overseen a flurry of staff…
Vermont Teddy Bear invests in relational database
In order to handle greater volume and inform its other marketing efforts, Vermont Teddy Bear recently extended its…