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Virgin Trains recently made a pretty big mistake, and I want to hear your opinions, DMers. The company…
Kidsave turns to PEP Direct for direct mail campaign
Kidsave, a nonprofit child advocacy organization, has tapped PEP Direct as its agency of record in charge of…
Blender enters Indian market
Alpha Media Group Inc.’s Blender will join scores of other Western titles when it launches in India this…
Survey: CRM important to retailers in recession
New survey data released by Retail Systems Research (RSR) and Manhattan Associates Inc. show that a majority of…
Tealeaf adds to customer analytics offerings
Online customer experience management (CEM) company Tealeaf has released Tealeaf CxResults and updated its core Datastore and CxConnect…
Highlights launches kids’ title in Korea
Highlights for Children will launch the first Korean edition of Highlights High Five in July. Highlights High Five,…
UCSF information leaked by data company
The University of California, San Francisco Medical Center notified patients last month of a data breach that affected…
In Circulation: Rodale’s Lambiase talks about circ strategy
DMNews’ Lauren Bell sits down with Rodale’s Chris Lambiase — fresh off his promotion to VP and group…
Disney targets Latino customers with affinity magazine
The Walt Disney Co. will launch its first Spanish-language magazine in the US on July 14. Disney En…
Marketing, driving lessons from DMI Co-op
I drove to Last week’s Direct Media Client Conference and Co-op conference in White Plains from my apartment…