BMW’s experiential push targets wealthy urbanites
BMW of North America is targeting the power lunch crowd with the new BMW X6 campaign. A 3-D…
Small business, big community
As brand-new small business owners, Connie and Thomas Betts had quite a lot to deal with when they…
Retailers look to new leaders for a boost
In the current economic climate, shopping at the nation’s largest retail stores seems to be far from consumers’…
Ziff Davis moves forward with digital; hires new president
Ziff Davis Media, publisher of PC Magazine and Electronic Gaming Monthly, has hired a new president as part…
SAP makes CRM mobile
SAP has extended its partnership with Research In Motion (RIM) to make the full SAP CRM program available…
AJC scales down to save
The Atlanta Journal-Constitution, one of the largest dailies in the Southeast, is reworking its circulation strategy and eliminating…
Loyalty platform for social networks launches
OneBigPlanet has launched its Web 2.0-based loyalty and retention platform. The platform creates branded portals for organizations and…
The Hollywood Reporter relaunches
The Hollywood Reporter (THR) has unveiled a redesigned magazine and Web site in an effort to serve a…
Publishers look to social networking for brand engagement
Gannett Co. and Meredith Corp. have enlisted Ripple6 to create white-label social media sites. Meredith’s Ripple6 site will…
Better Homes engages readers with contests
Better Homes and Gardens has kicked off two annual contests, offering prizes for reader submissions. The Prize Tested…