Better Homes engages readers with contests
Better Homes and Gardens has kicked off two annual contests, offering prizes for reader submissions. The Prize Tested…
Bust draws readers with event marketing
Bust magazine is holding an all-day crafts fair and dance party on April 27, in an effort to…
Blue Cross Blue Shield of Florida gets chatty
Blue Cross and Blue Shield of Florida (BCBSF) has launched a new multiplatform campaign, developed by Draftfcb Chicago.…
Engauge sparks NGK’s interest
NGK Spark Plugs USA has tapped Engauge to push the brand via interactive and relationship marketing projects. The…
Sikorsky uses analytics for customer care
In a loyalty-building effort, Sikorsky Aircraft Corp. has tapped SPSS Inc. to provide predictive analytics software. Sikorsky designs…
Virgin encourages health with online rebates
Virgin HealthMiles has partnered with Mall Networks to provide shopping-based member rewards. Virgin’s HealthMiles Rebate Center allows HealthMiles…
Microsoft unveils on-demand CRM
Microsoft launched its first on-demand enterprise application on Tuesday — just days behind the announcement of a Salesforce/Google…
Meredith holding steady in Q3
Meredith Corporation, publisher of Parents, Better Homes and Gardens and Family Circle, among other titles, has reported third…
Alliance ends acquisition deal, files lawsuit
Alliance Data Systems Corp. (ADS) has officially terminated its $6.4 billion dollar acquisition agreement with The Blackstone Group…
Zoho unveils enterprise CRM
In a competitive move against Salesforce.com and other SaaS providers, Advent Net Inc.’s Zoho has released its first…