Gaylord taps Clarabridge for customer understanding
Gaylord Entertainment Co., a hospitality and event planning company, has plans to use Clarabridge’s text analytics customer experience…
TransUnion turns to Alterian for data management
TransUnion’s Canadian operations have tapped Alterian, an enterprise marketing platform provider, to help the credit and information management…
Starbucks looks for better customer engagement
Starbucks is kicking off new customer outreach and rewards initiatives this year, following plans set forth by CEO…
Portrait acquires Million Handshakes
Portrait Software, a provider of customer interaction optimization software, has acquired Million Handshakes, an outbound campaign management and…
French-language More to enter Canadian market
Meredith Corp. is launching a French-language edition of its More magazine in Canada. More will be licensed to…
Bank of America brokerage service adapts new CRM to operations
Bank of America Prime Brokerage has now integrated Soffront CRM into its customer service operations. The production support…
ABC intends to simplify circ audits
The Audit Bureau of Circulations (ABC) board has given its initial approval to a set of rule changes…
Impremedia hires industry vet to grow digital sales
Hispanic news and information company ImpreMedia has hired Liz Sarachek Blacker as SVP of online sales. The newly…
EDS and Microsoft pair for Dynamics CRM offer
Microsoft has partnered with global call center and customer relations management outsourcer EDS to offer Microsoft Dynamics CRM…
Family Circle cross-promotes with NASCAR
Family Circle magazine has joined with NASCAR, the National Association for Stock Car Auto Racing Inc., to promote…