In Circulation: Branding keys two pubs’ new pushes
The circ-building tactics that were in the news this week were a bit more subtle than your average…
Digital efforts challenge in latest recall
Last month, the US Department of Agriculture recalled more than 143 million pounds of beef from slaughter plant…
CosmoGirl builds brand with March virtual prom
CosmoGirl magazine is holding a virtual prom on March 27 at its CosmoGirl Village in the virtual world…
EBSCO acquires Hallmark Data Systems
Hallmark Data Systems, a circulation fulfillment provider for the b-to-b sector, was sold to EBSCO Industries Inc. earlier…
ELuxury ditches catalog, citing green intentions
ELuxury.com, an online retailer of luxury goods and designer clothes, is replacing its printed catalog with online catalogs.…
Acxiom leader to retire
Acxiom Corp.’s chief administrative leader Rodger Kline will retire from the company in May. According to a statement…
MPA pushes for better readership, engagement measurement
Magazine Publishers of America has set forth a major initiative to improve measurement of magazine readership and engagement…
In Circulation: It’s all in the mix
A big story out of the publishing world last week was Ziff Davis Media filing for bankruptcy. The…
KOA adds new loyalty program
Kampgrounds of America (KOA) has teamed with Smart Button Associates to start a camping rewards program online. Smart…
United Way invests in CRM
In an effort to focus more on individual donors, nonprofit giant United Way of America has rolled out…