DMCNY announces 2009 Silver Apple Awards winners
The Direct Marketing Club of New York (DMCNY) has named its 2009 Silver Apple Awards winners. The Silver…
Sonny’s Bar-B-Q taps Engauge to invigorate brand, boost online presence
Sonny’s Real Pit Bar-B-Q has signed Engauge as its new agency of record, replacing seven-year incumbent AdPartners Inc.…
AstraZeneca taps Epsilon for consumer efforts
Pharmaceutical company AstraZeneca has expanded its long-running b-to-c marketing partnership with Epsilon to include efforts aimed directly at healthcare professionals.…
Ryanair looks to Webloyalty for repeat business
Ryanair, a discount airline based in Ireland, has partnered with Webloyalty in a move to encourage repeat customers. Through the…
How important are your loyalty points?
A new survey commissioned by the Wyndham Rewards loyalty program shows that 20% of respondents said they wouldn’t…
New Smokey Bear PSAs target young adults
The US Forest Service, National Association of State Foresters and the Advertising Council have teamed with Draftfcb to launch…
Vibe Media Group to shut down
Vibe Media Group (VMG), parent company of Vibe and the newly launched The Most Mag, will shut down…
Marquette Group chooses Microsoft Dynamics CRM to support growth
Marquette Group, a direct marketing and advertising company, has replaced its SalesLogix CRM system with Microsoft Dynamics CRM.…
Bonnier taps Time Inc. vet for ad, brand growth
Bonnier Corp. has continued its expansion by adding Chris Allen to its management team as VP of group publishing…
Watch your data, even in mourning
TMZ and Entertainment Weekly aren’t the only ones gaining returns on the sad death of Michael Jackson: spammers…