Siperian chosen for health insurance data management
Siperian Inc. has been selected to help Vhi Healthcare manage its customer data and customer relationships. Vhi, which…
Fast Company focuses distribution for higher newsstand sales
Fast Company magazine saw newsstand sales increase by 38% over the six months ending December 31, 2007, according…
Newgistics buy enhances shipping ability
Newgistics Inc. has acquired Cornerstone Shipping Services in a bid to extend its shipping and shipping logistics capabilities.…
Publicis restructures media buying
Publicis Groupe Media’s recent partnership with Rapt Inc. will bring a suite of analytic tools to its digital…
SugarCRM pushes for more growth
SugarCRM held its annual conference last week and took the opportunity to unveil new products, a new board…
New marketing director, marketing direction for The Week
The Week will roll out new advertising and marketing initiatives this year under its newly appointed marketing director,…
Hawaiian Airlines chooses Vesdia for loyalty boost
Hawaiian Airlines has debuted a revamped Hawaiian Miles frequent flyer program this week, through a partnership with Vesdia…
Niche Media comes to Philly
Niche Media LLC, publishers of luxury magazines Gotham and LA Confidential, has added Philly Style to its holdings.…
Talisma adds deep analytics to offering
To enhance its customer interaction management platform, Talisma Corp. has partnered with analytics firm ClickFox. Talisma provides customer…
Will 2008 see an M&A bust or boom?
According to Petsky Prunier LLC’s annual review, the number of M&A-related transactions in the marketing sector rose by…