ShopRite turns to smart carts for customer loyalty, targeted ads
ShopRite grocery stores have teamed up with MediaCart Holdings Inc. and Microsoft to deploy “smart,” ad-serving shopping carts.…
United Way deploys CRM system across volunteer groups
United Way of America has enlisted Bluewolf to help integrate its database with a CRM system. The nonprofit…
Harte-Hanks’ PennySaver enters the digital realm
In an effort to better align the company’s print and Web strategies, Harte-Hanks Shoppers has renamed its direct…
Melissa Data releases e-mail verifier
Melissa Data has released a new e-mail verification tool called Email Object. Email Object checks e-mail addresses in…
New Acxiom CEO will not overhaul
Acxiom Corp.’s new CEO and president, John Meyer, said that he will grow the company incrementally, rather than…
PennWell launches BioOptics World for select audience
PennWell Corp. has launched BioOptics World, a magazine catering to the optical technologies and life sciences industry. The…
MRM and Campbell-Mithun win National City Bank
MRM Worldwide and Campbell-Mithun have won joint agency duties for National City Bank. The two agencies, both of…
Active Modules releases CRM for online and small businesses
Active Modules has released Active Purchase, a Web site module designed for online communities and small businesses. The…
Alltel aims for broader consumer base
Alltel Wireless has expanded its My Circle offering and launched a fully integrated campaign in an effort to…
Gannett ups digital ante
Gannett Co., publisher of USA Today and local newspapers across the country, has named Chris Saridakis as SVP…