Aspen adds Latino arm
In an effort to boost its multicultural marketing capabilities, Aspen Marketing Services has acquired Hispanic agency Experiencia. Experiencia,…
Virgin upgrades to manage text messages
Virgin Mobile has upgraded the database it uses to track and manage SMS text messages. The telecommunications company…
Working with widgets, walking the e-mail volume line and more
INTERNET MARKETING What’s with the buzz on widgets? George Popstefanov, senior account manager at Range Online Media, says…
Student loan solutions
Student loan solutionsThe soaring costs of higher education have made student loans and financial aid a rite of…
Carlson Marketing’s Gold Points program ending
Carlson Marketing Worldwide will no longer issue points to the millions of users of its Gold Points Reward…
FINRA reviews mortgage marketing strategies
The Financial Industry Regulatory Authority (FINRA) has requested information from several brokerage firms in an investigation of marketing…
Ladies’ Home Journal spices up its look
To celebrate its 125th anniversary, Ladies’ Home Journal has redesigned and added new editorial sections. The monthly glossy…
Oracle allows integration of CRM and MDM systems
Oracle clients are now able to integrate data between Oracle PeopleSoft Enterprise 9 and Oracle Customer Hub. Users…
Falconhead forms CGI publishing and event group
Falconhead Capital LLC will combine three recent acquisitions to form a publishing and events company called Competitor Group…
LongJump unveils database-as-a-service applications
LongJump has released application programming interfaces that turn the company’s platform into a provider of database-as-a-service. The new…