BPA amends rules for recording, reporting
The BPA board last week approved amendments to existing BPA rules for business publications and consumer magazines. Changes…
The lap of luxury
Pricey casinos, Manhattan penthouses, dazzling diamonds — all are hallmarks of luxury, and all are featured in magazines…
ABC overhauls newspaper circ reporting
The Audit Bureau of Circulations will adjust the definition of paid circula¬tion to better reflect payments by indi¬viduals…
Sensitive data creates a challenge for marketers
Teva Neuroscience had a problem. In 2006, the pharmaceutical company was preparing to launch Azilect, a new Parkinson’s…
Sensitive data creates a challenge for marketers
Teva Neuroscience had a problem. In 2006, the pharmaceutical company was preparing to launch Azilect, a new Parkinson’s…
Taste of Home revamps, sells first ad pages
Reader’s Digest Association (RDA) title Taste of Home is revamping its print product and Web site and selling…
New ownership, new magazine for PGA
Publishing Group of America (PGA), just purchased by Bain Capital Ventures and Shamrock Capital Growth Fund, will expand…
Casual science fans are new circ target
December may prove an exciting time to invest in science fans, at least according to Bonnier Corp. and…
OfficeMax and TiVo have signed Direct Impact for marketing campaigns.
Direct Impact, recently acquired by Engauge, will construct a sales database for OfficeMax, as well as provide customer…
New WSJ glossy going global
Plans for the debut of Pursuits, a weekend luxury magazine from The Wall Street Journal, have stretched to…