Lauren Bell
1069 posts
WSJ glossy to launch globally
The Wall Street Journal will debut its weekend luxury magazine, Pursuits, globally in September 2008. Though plans for…
FamilyFun raises readership, ad pages
Disney Publishing Worldwide’s FamilyFun magazine has posted increases in readership and ad pages this year. Ad pages at FamilyFun…
Men’s Health debuts Living
Rodale title Men’s Health will issue Men’s Health Living as a newsstand special on December 4. Although Rodale…
Vibe looks to MySpace for viral rap contest
VIBE Media Group has partnered with KickApps and MySpace for Vibe Verses 3, an online rap contest. Hosted…
Quigley-Simpson wins Iceland Health
Iceland Health LLC has chosen Quigley-Simpson Multi-Cultural as its agency of record for it US Hispanic television advertising…
In-flight magazines draw high-end readers
New data from Mediamark Research Inc. (MRI) show that in-flight magazines enjoy high levels of engagement with the…
Direct Group uses ‘green’ data for new voter offer
Direct Group has partnered with environmental data and research company Earthsense to launch a new direct marketing product…
Ipreo purchases NSight for CRM capabilities
Ipreo , a technology and analytics provider for the financial industry, has acquired NSight Enterprise Software. NSight, which…
Salesforce Winter ’08 goes live
Salesforce.com has released Salesforce Winter ’08, featuring Force.com platform as a service. The Winter ’08 product expands upon…
Acxiom acquires MKTG Services
Acxiom Corporation has acquired MKTG Services Inc., in a move to expand its services for small and medium-sized…