Cisco to offer Oracle CRM application
Cisco has partnered with software company Oracle to provide WebEx CRM On Demand by Oracle. This new system,…
Equifax introduces new data tools
Equifax Inc. has unveiled two new tools at the DMA 07 Conference & Exhibition. List segmentation tool ValueScore…
Affinion launches direct marketing arm
Affinion Group has launched a full-service direct marketing division called Affinion Direct Response Group (ADRG). The new group…
Customers, creativity and branding: Lazarus keynote
Shelly Lazarus, chairman and CEO of Ogilvy & Mather Worldwide, presented the Tuesday morning keynote at the DMA-07…
New Web-based software from smartFocus
Multichannel marketing company smartFocus today released smartReporter 2.4, the newest version of its data summary software. The software…
Choice, Responsibility addressed in DMA Keynote
Monday morning’s opening remarks at the DMA 07 Conference & Exhibition focused on responsibility and choice. Outgoing DMA…
Magazine ads expand onto mobile Web
Consumer magazines have been noticing the “it” factor of the mobile Web lately. Hearst has nine mobile magazine…
Credit bureaus offer nationwide credit freezes
Two of the nation’s major credit bureaus û Experian and TransUnion – offer credit freezes to consumers nationwide.…
Genalytics releases income targeting model
Genalytics unveiled a new income estimate model for consumer targeting today. The Andover, MA-based company builds its own…
Never too late to embrace new media
David Rosen is the SVP of Loyalty Lab. He will be attending The DMA show in Chicago this…