When Brands “Preach”, Can They Also Sell?
Several days ago, Gillette released a Superbowl-esque commercial challenging its age-old tagline “the best a man can get.”…
AI: The Marketer’s 2019 Must-Have
Marketers are always on the lookout for the latest tips and tricks to leverage tools for the best…
Marketers Aren’t Safe From Data Privacy Rules
As marketing and sales become increasingly digitized, data is the new lifeblood of the customer experience. As more…
UK Gender Stereotype Ban: What Does it Mean for U.S. Advertisers?
On December 14, the UK-based Advertising Standards Authority (ASA), in collaboration with the Committee of Advertising Practice (CAP), announced…
What’s Next for Facebook’s Data Privacy Policy?
Facebook is in the midst of waging a large-scale public relations campaign to redeem itself in the eyes…