SAP Creates In-Person Experience for the Holidays
From the outside, it looked like a square metal tunnel in the middle of a busy mall on…
Eye-tracking Technology Reveals Faulty Advertising Assumptions
One of the biggest challenges a marketer faces is knowing. How do you know the results of your…
Shapermint’s Latest Campaign Shows the Real Side of How Women Feel
Being a woman can be a subjective visual experience, at least in the consumer world. Everything from hairstyles…
Customers are Spending Like Crazy, But It’s Mostly Online
My family had barely finished eating Thanksgiving dinner late Thursday afternoon when the news showed Black Friday shoppers…
Butterball’s Turkey Talk-Line is Ready to Take Your Questions
If you’re like me, you’ll probably be ignoring politics this year (and hopefully not arguing about it at…
Lean Innovation Can Have Big Payoffs
If you’re a marketer trying to make it in a hypercompetitive world, it may feel like you’re being…
Zoom Shows Reliability Leads to Happiness
“How easy was that?” I usually see this written on the exit screen on a Zoom conference call…
Twitter CEO Bans Political Ads, But Raises More Questions
As we plunge deeper into election season, politics and political ads are once again relevant. However uncomfortable they…
A Tale of Two CEOs
During Movable Ink’s Think Summit last week, I sat down with Movable Ink CEO Vivek Sharma and Phrasee…
The Human Element at Movable Ink Think Summit 2019
At Movable Ink’s Think Summit yesterday, one theme was remarkably clear: there’s a revolution happening in marketing, and…