Barnes and Noble College Makes Students Feel at Home
Barnes and Noble, once (and still) a purveyor of books and magazines that has faced significant financial setbacks…
How to Not Lose Friends and Alienate People
When you’re a business executive, and you’re called in front of congress to answer questions about your business,…
Amazon is Encroaching on Google’s Ad Share
Love him or hate him, Jeff Bezos has built a company whose mission is to know what you…
How Can You Build Customer Loyalty?
How do you know when you’ve scored big with your crush? It’s pretty easy: they want a second…
Rihanna Turned Down the Superbowl. Good Decision?
We’ve changed the way we do celebrity culture in the last decade or so. We want them down-to-earth,…
Paper and Packages Still Make People Feel Special
If I told you that paper marketing was going to be a big part of the future of…
For Anthropologie, Bluecore is Changing the Personalization Game
We’ve all fantasized about this at least once: something or someone does all the work for you, and…
SAP and Cirque du Soleil Create Visually Engaging Hosts
Customer experience management vendor SAP Qualtrics, and equally global entertainment troupe Cirque du Soleil, have partnered to create…
What Intent Marketing Looks Like Today
What if you had the power to read minds? Especially at work? It would make your life so…
AI in Retail Needs a Strategy and Framework
At this month’s Groceryshop event in Las Vegas, Coresight CEO and founder Deborah Weinswig shared insights from a survey of…