How CORE Model Can Help Marketers
The second day of GroceryShop was much more technical than the first. I attended the AI track, where…
Groceryshop Emphasizes Omnichannel Marketing in Las Vegas
The Venetian, and its adjoining properties, the Palazzo Hotel and Sands Expo, are now home to countless marketing,…
Customers Are Telling DailyPay’s Story
58 percent of American employees are hourly workers, and 70 percent of American workers live paycheck to paycheck.…
Finding Video: What’s the Video Ad Length Sweet Spot?
Twitter is now making conventional wisdom about videos, now backed by research, attainable to brands. In late August,…
Dreaming of Breakfast: Will McDonald’s High-Art Concept Work?
It’s been a fast food week here at DMN, apparently. Completely licked in the fried chicken sandwiches category,…
When Lunch is a Social Sensation, There Are Big Lessons For Marketers
Update: Popeyes announced yesterday that the chicken sandwich will be sold out nationwide by the end of this…
JennAir: Making Fearless Progress Accessible, Both On and Offline
JennAir’s brand message pulls no punches. With a sleek website design, featuring three high-quality mini commercials that boast…
Transform Your Dorm on Social
Back to school is a mundane but necessary time of year: families push shopping carts through aisles of big…
Face to Face with Brown Beauty Co-Op
Kimberly Smith, founder of Marjani Beauty and co-owner of Brown Beauty Co-op told me, in an offhand way,…
Is It Time for a Brand Checkup?
You can’t read the news without coming across a tech company getting audited for something, usually for a…