Database & CRM
As CRM and loyalty programs become increasingly digitized, experts expect big changes. Marketers will focus less on traditional…
Holidays spotlight e-commerce
The holiday shopping season is over, but many retailers are still celebrating based on the positive performance of…
E!, Ciroc push for safe New Year’s Eve with text service
In an effort to assuage drunk driving on New Year’s Eve, entertainment network E! and Ciroc Vodka added…
Whole Foods debuts first Facebook app, promoting nonprofits
Whole Foods Market has launched its first Facebook application to promote its “This is my year to…” campaign,…
Starbucks merges loyalty programs, drops fee
Starbucks has launched its My Starbucks Rewards loyalty program. This initiative combines two programs — the Starbucks Card…
We TV, Goodwill partner for volunteer push
We TV has launched its “Pledge 24 in 2010” campaign with Goodwill as a partner. The effort targets…
PureCircle names Euro RSCG Chicago its integrated AOR
PureCircle, a producer of natural sweeteners, has named Euro RSCG Chicago its integrated agency of record. The agency…
Macy’s Inc. to co-brand credit cards with American Express
Macy’s Inc., owner of Macy’s and Bloomingdale’s, has partnered with American Express to create co-branded credit cards, which…
OgilvyOne looks for ‘world’s greatest salesperson’ in video contest
OgilvyOne Worldwide launched a tongue-in-cheek international YouTube contest in search of the world’s greatest salesperson on March 30.…
‘Folio’ and ‘Audience Development’ magazines merge
Red 7 Media has combined Folio and Audience Development magazines. Audience Development, which had a frequency of 10…