Salvation Army pumps up digital marketing for the holidays
The Salvation Army is boosting its direct and digital marketing this holiday season. The nonprofit has pulled all…
Mall Networks chooses SoundBite for Cyber Monday mobile push
CRM and loyalty company Mall Networks is partnering with SoundBite Communications to deploy mobile marketing offers from CyberMonday.com.…
Microsoft launches Twitter haiku contest for IT pros
Microsoft launched an online haiku contest this month targeting IT professionals. To win a home theater system and…
Nutrisystem working with e-mail AOR Responsys to improve campaigns
E-mail marketing firm Responsys is aiding weight-loss program Nutrisystem with various e-mail programs, as well as developing cross-channel…
Publicis-owned Masius NY rebrands to form Leo Burnett business group
Masius New York, a branch of Masius/Publicis Consultants has rebranded under the Publicis Groupe-owned Leo Burnett to form…
AmEx debuts consulting and analytics arm for business customers
American Express has launched an analytics and consulting organization, called American Express Business Insights, to help its business…
Home Skinovations launches national DRTV, Web initiative
Israel-based aesthetic device manufacturer Home Skinovations is running an integrated DRTV and Web campaign for its Silk’n SensEpil…
UK-based Markco Media promotes CouponCodes4U.com in time for holiday e-commerce
Markco Media, a UK-based media and advertising company, will launch a paid search marketing campaign on November 19…
SearchForce releases multichannel analytics tool
Bid management software-maker SearchForce has launched its “Cross-Channel Marketing Tracker” platform, a tool that agencies and brands can…
ASPCA adds to database via pro-bono effort
Animal rights group ASPCA has added more than 1,000 e-mail addresses to its database since launching a lead-generation…