Novartis $200 million integrated campaign promotes heartburn drug
Pharmaceutical company Novartis launched a $200 million integrated ad campaign, which includes a number of digital elements, on…
Bass Pro Shops hires Transaction Wireless for mobile gift card program
Outdoor retailer Bass Pro Shops has tapped mobile commerce and marketing firm Transaction Wireless to create its first…
Borders launches free Wi-Fi in customer loyalty push
Borders is using free Wi-Fi service, as well as other initiatives, to differentiate itself from competitors and increase…
Hilton debuts first US iPhone, iPod Touch apps
Hilton Worldwide will launch iPhone and iPod Touch applications for seven of its hotel chains by the end…
Gap launches pilot loyalty program in Vancouver
This month, clothing retailer Gap launched a pilot loyalty program in the Vancouver, BC area. Once consumers opt-in,…
Q3 declines don’t tell digital story
Third-quarter earnings for the “big four” advertising holding companies were dismal year over year, yet experts queried by…
Bob Evans chooses Brunner as AOR
Bob Evans Restaurants and Food Products has named Brunner its advertising agency of record. The multimillion-dollar account was…
MoneyGram expands loyalty program into Canada
Global payment company MoneyGram International has launched its MoneyGram Rewards program in Canada. The program currently runs in…
El Pollo Loco conducts contest in response to KFC giveaway
Chicken fast-food franchise El Pollo Loco conducted a 24-hour-long contest on October 26 that gave one customer free…
Neogen launches b-to-b loyalty program for veterinarians
Food- and animal-safety product maker Neogen will launch a business-to-business loyalty program for veterinarians next month. Specifically focused…