Youth basketball finds an online home on iHoops.com
IHoops, the official joint youth basketball initiative of the NBA and NCAA has launched iHoops.com, the online hub…
‘Cosmo’ launches social media sweepstakes to raise breast cancer awareness
Cosmopolitan launched the Cosmo Karma Project, a social media initiative sponsored by Estee Lauder, to benefit the Breast…
Salesforce.com, Adobe partner for app-creation product
Cloud computing firm Salesforce.com and Adobe have partnered to offer a joint data platform incorporating the Force.com platform…
Pharma has a healthy focus on customers
Healthcare companies understand an open dialogue with consumers can increase brand loyalty, so loyalty programs have been an…
NBA shoots for Hispanic audience
In an effort to attract the growing economic might of Hispanics living in the US, the National Basketball…
Mattel launches e-commerce portal for various brands
Toy manufacturer Mattel has launched MattelShop.com, which has, in addition to traditional e-commerce features, social shopping tools and…
Cabela’s partners with Cenex for co-branded card, loyalty program
Outdoor products multichannel retailer Cabela’s has partnered with CHS, an energy, grains and food company, to launch a…
Hickory Springs launches eco-friendly social marketing effort
Eco-friendly furniture component manufacturer Hickory Springs launched its first social marketing campaign on October 20. The effort focuses…
NBA launches effort to attract US Hispanics
In an effort to broaden its appeal to Hispanic audiences, The National Basketball Association launched Éne-bé-a, a multichannel…
LoyaltyOne nabs stake in Brazilian loyalty firm
Alliance Data-owned company LoyaltyOne has acquired a 29% stake in CBSM, Companhia Brasileria De Servicos De Marketing, which…