TargusInfo, Telmetrics extend measurement partnership
Consumer intelligence solutions provider TargusInfo has extended its partnership with Telmetrics to provide clients expanded data on telephone-based…
Westlake Ace Hardware taps Barkley for CRM
Westlake Ace Hardware has tapped Kansas City, MO-based agency Barkley to take on its CRM and database marketing.…
Diversified acquires Active Data Services
Diversified Information Technologies, a provider of document and information lifecycle solutions, has acquired Active Data Services (ADS), which…
Wendy’s integrated campaign promotes product freshness, bacon sandwiches
Wendy’s is conducting the “You know when it’s real” campaign, an effort emphasizing the restaurant’s commitment to freshness.…
Starwood launches Twitter, Facebook and iPhone apps for loyalty program
Starwood Hotels & Resorts is using a suite of Twitter, Facebook and iPhone applications to enhance its Starwood…
Web-based retailer Joolwe.com launches online loyalty program
Year-old online jewelry retailer Joolwe.com launched its first loyalty reward program on October 9. The company launched the…
Beauty ads gel with men
American men will spend more than $9 billion on grooming products this year, including retail and online sales,…
Epsilon partners with Air2Web on mobile integration
Epsilon has formed a global strategic partnership with Air2Web, in which the mobile messaging platform is Epsilon’s primary…
Q Interactive acquires Vente from Experian
Ad network Q Interactive has acquired permission-based marketing firm Vente from Experian. The deal, signed October 1, is…
BPA testing Brand Reach audit with business-to-business publisher
Nonprofit media-auditing organization BPA Worldwide is testing its Brand Reach audit-report process with business-to-business publisher Stamats Business Media…