Epsilon: Q2 marketing e-mail opens up 18% over 2008
Marketing e-mail open rates were up 18.2% year-over-year for the second quarter, according to a report by Epsilon…
Intel launches live chat banner campaign aimed at IT community
Intel launched a two-day online ad campaign on October 5, in which consumers can chat directly with the…
Alliance partners with Pacific Dental for credit card program
Alliance Data Systems, a provider of loyalty and credit card services, has signed a multiyear agreement with Pacific…
Hoover’s launches consumer-facing Jobseeker Reports
Hoover’s ventured into the business-to-consumer market for the first time on September 30 with the launch of Jobseeker…
SmartPower, Climate Culture launch PSA to promote green university contest
Nonprofit marketing company SmartPower and environmental online community Climate Culture are conducting a PSA effort promoting the America’s…
Omnicom Media Group and DDS extend data relationship
Omnicom Media Group has renewed a multiyear contract with Donovan Data Systems, the two organizations announced September 28.…
Ad networks 101
Today, more and more marketers and agencies are turning to ad networks because prices tend to be lower…
American Family integrated push has NBC, CBS, MSN as partners
American Family Insurance launched an integrated campaign this month along with NBC Universal, CBS Radio, Katz Advantage and MSN.…
DRTV clicks for sales
Direct response TV (DRTV), long used by marketers to drive immediate results, has typically been punctuated by phone…
Beam Global names George CMO, SVP
Beam Global Spirits & Wine named Kevin George CMO and SVP, effective September 28. He will oversee global…