Peer-endorsed social loyalty program Peer2 launches
Peer-endorsed online marketing platform Peer Squared (Peer2) has launched in beta. Apparel companies Miss Sixty and Energie, motorcycle…
Acxiom acquires DMS, expands into Middle East-North Africa region
Acxiom announced September 23 that it will acquire Direct Marketing Services (DMS), which has offices in Saudi Arabia…
Omniture and ComScore form partnership
Web analytics firms ComScore and Omniture have formed a partnership to better analyze and track online audiences. Together the…
American Express adds more options to Membership Rewards
American Express has expanded its Membership Rewards program, adding a “specials” section to its rewards site that offer cardmembers limited-time…
Adobe’s Omniture buy signals plush times ahead for data industry
Adobe‘s decision to acquire Omniture later this year signals a newfound prominence for Web analytics and measurement tools…
Adobe to acquire Omniture
Adobe will acquire Web analytics software firm Omniture for $1.8 billion later this year, the companies announced on September 15.…
Sundrop loyalty program integrates Facebook to promote restaurants
Sundrop Systems, an Orlando, FL-based text messaging service provider, is integrating social media into its LoyalTXT program by…
DMers face long unemployment
Direct marketing pros have it worse than your average American when it comes to finding a job, according…
USAA launches e-commerce loyalty program
USAA, a provider of financial services to current and former members of the US Armed Forces and their…
ABC gains five digital publishing members
The Audit Bureau of Circulations (ABC), an organization that checks the print circulation, readership and Web site activity…