WWF integrated campaign urges action on climate change
World Wildlife Fund (WWF) is conducting an integrated public awareness campaign asking voters in five states to urge…
901 Silver Tequila launches interactive contest
901 Silver Tequila is asking consumers to brainstorm marketing or advertising campaigns, promotions, taglines and viral videos promoting…
Publicis acquires Unilever CRM program in France
Publicis Groupe announced September 1 that it will acquire Unilever‘s multichannel CRM program in France, called “Pour Tout…
Central Hockey League launches loyalty program
The Central Hockey League has partnered with technology service provider Robson Technologies Ltd. to debut CHL Loyalty Rewards.…
University of Michigan taps Blackbaud for CRM
The University of Michigan has tapped Charleston, SC-based Blackbaud to replace its fundraising technology and prospect research services. Previously,…
Search is a silver lining
Smart marketers have always known that when they need to see strong ROI and measurable results, search engine…
Dos and Don’ts: Local search
Local search offers all the accountability and potential for delivering high ROI that make SEM such an attractive…
What’s ahead for MySpace?
With last week’s announcement that Owen Van Natta, a Facebook alum, would replace Chris DeWolfe as CEO of…
Online exclusive: Q & A: Razorfish CEO Lord, chairman Kokich
Bob Lord was named CEO of digital agency Razorfish on Wednesday. He previously held the role of president of the…
Bravestorm releases click-to-call software for SMBs
Web site communication tool provider Bravestorm has released BoldCall Express, the company’s first standalone click-to-call lead generation software…