LookSmart partners with Anchor Intelligence to measure click validity
Search ad network LookSmart has formed a partnership with Anchor Intelligence, which monitors online traffic quality. Under the partnership,…
RTC launches “Advertising is (not) Dead” campaign for C-suite execs
Online video solution provider Real Time Content (RTC) has launched an integrated campaign with the tagline “Advertising is (not)…
TRUSTe: 95% of consumers think online privacy is a big issue
More than 95% of consumers think online privacy is an important issue, according to a study by TRUSTe, which…
Budgets steady, channels shifting: CMO council study
Despite the economic downturn, nearly half of all CMOs (54.1%) say their company’s budget would stay the same…
Longer queries on the rise as searchers become savvier
Longer search queries are increasing year-over-year as searchers become more savvy, according to a new report from Hitwise.…
DM searches for peak performance
Digitas’ Solomons says that every dollar must go farther in an economic downturn Q: What challenges have arisen…
Facebook beats Google in steering niche traffic
Brands have long known that social networks can be a driver of traffic for their sites, but new…
Google’s Tim Armstrong named CEO of AOL
Tim Armstrong, SVP of Google, has been named chairman and CEO of AOL. Randy Falco, who currently holds…
SearchIgnite adds tracking feature for SEO, paid search
Paid search marketing solution provider SearchIgnite has added a new feature to its 3.0 search management platform which…
SEMPO cuts US search spend estimates by over $2 billion
The Search Engine Marketing Professional Organization (SEMPO) estimates that search engine marketing (SEM) will total $13.5 billion for…