PopularMedia launches social online Influencer Ads
Social media marketing services provider PopularMedia Inc. is now offering Influencer Ads to its clients. Within this format,…
Ask.com to power Symantec’s Safe Search
Ask.com has entered a multiyear partnership with Symantec Corp, which owns the Norton security software brand, to power…
Alliance’s Canadian loyalty renews partnership with Shell
Loyalty solutions provider Alliance Data Systems Corporation has signed a multi-year renewal agreement with Shell Canada Products —…
GroupM makes online campaign data confidential
WPP-owned online media company GroupM has updated its terms and conditions (T&Cs) of online ad buys with publishers,…
Click Forensics: Click fraud rate hits record level
Click fraud – clicking on a Web ad to bogusly boost its click-through rate – has risen 17.1%, the…
Euro RSCG Edge names Greg Johnson president
Direct response television (DRTV) and digital marketing agency Euro RSCG Edge has named Greg Johnson president. Johnson was previously…
Yahoo Q4 as expected
Yahoo has released its Q4 and fiscal year 2008 earnings results. Revenues were down to $1.806 billion in…
B-to-B ad network Inflection Point Media launches
Business-to-business ad network, Inflection Point Media (IPM), has opened its doors in South Norwalk, CT. The company’s portfolio…
R2C Group adds Adroit technology
Direct response agency R2C Group has added Adroit technology to its collection of services, enabling it to manage…
Microsoft’s Q2 results in 5,000 layoffs
Software giant Microsoft is slashing 5,000 jobs over 18 months in its first company-wide layoffs, including 1,400 jobs…