Google to pay $125 million in Book Search lawsuit
Google will pay $125 million in a settlement agreement with the Authors Guild and the Association of American…
Pepsi, Gatorade, Lays push NHL contest on Mobile
Pepsi, Gatorade and Lays recently launched a mobile campaign to promote their NHL Big Experience contest, which gives…
Yahoo to open facilities in Nebraska
Yahoo has announced it will invest at least $100 million in a new data center and customer care…
Building financial trust with one-to-one marketing
In light of Wall Street’s recent woes, business-to-business marketers need to proceed with caution, especially in the financial…
Backchannelmedia, LIN TV to launch TV-to-Internet Click Through trial
Television and digital media company LIN TV’s Hartford-New Haven, CT-based stations WTNH-TV (ABC) and WCTX-TV will participate in…
Ax falls on magazines Radar, 02138
Today, in what some media outlets are calling the magazine industry’s Black Friday, both Radar and Harvard-centric glossy…
Macmillan appoints Silverpop as e-mail agency
International publishing group Macmillan Publishers Limited has named e-mail service provider Silverpop as its e-mail marketing firm. The…
Blogging moms are a growing influence
Earlier this month, Mom Central Consulting, an agency that targets mothers, released a 55-page trend report, Illuminating the…
Yahoo layoffs spark concerns
Yahoo’s announcement that it will cut 10% of its work force ? at least 1,500 employees ? following…
ClickForensics: Botnet click fraud rose 10% in the third quarter
Pay-per-click traffic quality management and click fraud prevention service provider ClickForensics today released its third quarter industry average…