Infogroup sale ends public era
CCMP Capital Advisors, which bought Infogroup for $635 million on March 8, plans to continue Omaha, NE-based Infogroup’s…
Christopher & Banks debuts loyalty program
Christopher & Banks, a women’s clothing specialty retailer, has launched its “Friendship Rewards” multichannel loyalty program. The initiative,…
Festiva unveils benefits for loyalty push
Festiva Hospitality Group will roll out benefit packages for its recently launched Adventure Club Loyalty Program on April…
CCMP to transition Infogroup to full-service direct agency
CCMP Capital Advisors, which bought Infogroup for $635 million on March 8, plans to continue Omaha, NE-based Infogroup’s…
T-Mobile launches Hispanic-focused soccer sweepstakes
T-Mobile USA has launched a Web and mobile sweepstakes targeting Hispanic soccer fans in the US. The campaign,…
Majority of DMers to increase budgets this year: DMA study
Slightly more than half of direct marketing professionals plan to increase their marketing spend this year, according to…
SNL’s Seth Meyers riffs on social media at Buddy Media’s event
On Tuesday night, social media agency Buddy Media threw an event at Hiro Ballroom in Manhattan. The party,…
Valpak launches sweepstakes, b-to-b augmented reality campaigns
Valpak has launched two direct campaigns using augmented reality, including an effort with The Martha Stewart Show to…
Zeta Interactive debuts digital coupon service
Digital agency Zeta Interactive launched digital coupon and insert software through Zeta Next Page, its Web-based publishing platform,…
CMO Council to launch contest to promote South Africa
The Chief Marketing Officer (CMO) Council will launch a contest on March 15 inviting advertising professionals and digital…