TiVo and DirecTV developing HD DVR, extending partnership
Television satellite provider DirecTV and TiVo have extended their current non-exclusive partnership to include the development of a…
Yahoo OneSearch new default search engine on AT&T MEdia Net
Yahoo OneSearch is now the default mobile search engine on AT&T’s MEdia Net portal. Financial terms of the…
Wrigley names Tribal DDB its digital AOR
The Wm. Wrigley Jr. Company has selected Tribal DDB Worldwide for the digital initiatives of its US brands.…
Publishers Clearing House launches PCHtv.com
Publishers Clearing House (PCH), a direct marketer of value-based consumer products and magazines, is launching PCHtv.com. The site…
Olympic video ad spend estimated at $5.75 M
The 2008 Beijing Olympics have had record viewership and Web site traffic on NBCOlympics.com. EMarketer has estimated that…
FTC amends Telemarketing Sales Rule
The Federal Trade Commission today issued its final Telemarketing Sales Rule (TSR) amendments regarding prerecorded calls. Two TSR…
Food Network cooks up ‘Kitchen’ microsite
Food Network launched a microsite today as part of a $3 million integrated campaign to promote the network’s…
Music marketing 2.0
As music downloads become more prevalent and MP3 players boom, it’s no surprise that physical CD sales are…
Quad/Graphics cuts 100 jobs
Printer Quad/Graphics laid off 100 of its employees on August 13. The employees were primarily based in the…
R2C Group acquires Chautauqua Communications
Portland, OR-based response-driven ad agency R2C Group has acquired media firm Chautauqua Communications, LLC. This venture will expand…