Viral videos hit their targets
It’s old news that online viral videos can be effective for simple branding initiatives. However, lately it seems…
Yahoo increases number of board members
At Yahoo’s annual meeting of stockholders, its board of directors appointed Carl Icahn to fill the seat vacated…
Robinson radio launches direct response network
Robinson Radio Inc., an advertising agency focused on direct response radio, has launched Robinson Radio Network LLC (RRN),…
TiVo and Amazon further partnership
TiVo has expanded its partnership with e-commerce site Amazon.com to bring its users a “product purchase” feature in…
Twentieth Century Fox, PointRoll partner for DVD release campaign
Twentieth Century Fox Home Entertainment (TCFHE) has partnered with rich media technology firm PointRoll to launch a viral…
Bernhart survey: DM hiring slowing
Hiring outlook dipped below 50% for the first time since 2002, according to the latest Quarterly Direct Marketing…
Market to Uncle Sam
Combined, government agencies at all levels in the US spend more than $2 trillion each year on products…
Marketo releases lead generation SaaS
Lead management firm Marketo has released its new on-demand software as a service (SaaS), Marketo Lead Insight for…
Axe brings search to TV
Axe, Unilever’s line of men’s body products, and BrightLine iTV Marketing Specialists, Axe’s partner since 2005, have developed…
Google AdWords offers TV ad distribution
Google today through a partnership with SpotMixer, an online tool which allows small to midsize businesses to create…