WE TV launches “Bridezilla Me” campaign
In order to promote season five of its show Bridezillas, WE TV, a property of Women’s Entertainment, LLC…
Livemercial acquires RecruiTV
Livemercial, a provider of online direct response marketing and seminar lead generation services, has acquired RecruiTV Inc., which…
A healthy challenge
Health insurance is a competitive world. In addition to the fact that consumer choice is increasing in the…
Wachovia reaches $125M settlement with US government agency
Wachovia Bank has entered into a settlement agreement with the Office of the Comptroller of the Currency (OCC),…
Industry click fraud rate down for Q1
Click fraud prevention solutions provider Click Forensics has released industry pay-per-click fraud figures for the first quarter of…
Spotlight conversation: Rules of digital engagement
Engauge Digital’s Hilimire talks about the evolving digital agency By Mary Elizabeth Hurn Q: You were the founder…
Real voices highlighted in campaign for HPV test
Qiagen, a creator of medical testing technologies, has developed TV spots and a Web site to promote its…
Hachette Filipacchi UK acquires Digital Spy
Hachette Filipacchi UK has acquired UK-based entertainment news Web site DigitalSpy.co.uk. There will be no changes to Digital…
Flickr launches video sharing
Yahoo Inc. has launched video sharing capability on its Flickr Web site, which already offered photo sharing. Flickr…
Nielsen acquires IAG in $225 million deal
Media research firm The Nielsen Company has signed a definitive agreement to acquire IAG Research, which measures effectiveness…