GourmetStation taps MailChimp for e-mail marketing
Online food merchant GourmetStation has selected e-mail service provider MailChimp to take charge of its e-mail marketing programs.…
New Netconcepts tool supports DIY SEO
Search engine marketing firm Netconcepts has launched GravityStream 2.0, an enterprise-level automated natural search advertising platform for online…
Boost beauty sales
Whether in stores, online or through any number of other marketing channels, consumers have countless options from which…
Tweeter taps Mercury for direct marketing efforts
Tweeter, The consumer electronics retailer, has signed Boston, MA-based direct response agency Mercury to spearhead its 2008 customer…
Google Q4 earnings
Google Inc. has released its fourth quarter and full 2007 year financial reports. Revenues were $4.83 billion for…
Act Now becomes Saatchi & Saatchi S
Sustainability consultancy Act Now has become Saatchi & Saatchi S, a sustainability division of Saatchi & Saatchi Worldwide.…
DM pioneer Florence Leighton retires
Florence Leighton, who has worked in direct marketing for over 50 years, has retired from Direct Media Inc.…
Manhattan Toy/Girl Scout partnership; ExpoTV; Auto Insurance Specialists
Manhattan Toy/Girl Scout partnership Situation: Manhattan Toy wanted to build excitement around a new line extension for its…
ThinkingCraft bets that brain analysis will help marketers
ThinkingCraft has launched MindSet Data Base — Left Brain Consumers, the third of several lists designed to help…
GE Money says 650,000 consumers’ data compromised
Credit card operations service GE Money said the personal and contact information for about 650,000 customers of up…